Buro de Vakmannen | Marketingstrategie | Design Thinking | Proposities

Hello, we are De Vakmannen!

We are the newest marketing agency in the Netherlands. You can contact us for the best interim marketing professionals, brand positioning and proposition design. With our Growthplan® framework based on design thinking and growth hacking principles, we help your company move quickly from strategy to growth!

Our services

Brand Strategy

Positioning, Brand purpose, Customer promises, Value strategy

Design thinking

Customer journey mapping, value proposition design, design sprints, define customer-driven design criteria

Ideation & prototyping

Creative concept development based on fact-based design criteria

Fast concept testing

Fast live testing of concepts with the right customer segments based on growth hacking methods.

Corporate startup

Lean start-up of innovative business models outside the corporate structure

Agile proposition development

Iterative development from proposition designs to campaignable products.

For organizations that:


through purposeful branding and / or with new, customer-engaged propositions

Seek focus

in their brand positioning, proposition policy and / or customer segments


to temporarily strengthen their (agile) marketing organization

Our clients

Some brands we recently worked for are:
Our story

We believe that proposition design in corporate organisations can be done quicker and better by using startup techniques. With our Growthplan Framework we combine the best practises from methods such as lean startup, design thinking and value proposition design into one pragmatic and effective approach.


Buro de Vakmannen

Witte de Withstraat 142

1057 ZJ Amsterdam