Focus on your best customers with a strong brand and a clear proposition
Buro de Vakmannen uses the Growthplan® framework for brand positioning and proposition design. Growthplan is the marketing strategy for entrepreneurs and companies that want quick results. The Growthplan framework combines the ‘best practices’ of well-known marketing models and design methods into a quick and pragmatic approach with which new concepts can quickly be tested by customers in practice. With Growthplan, the brand is built around its own beliefs, which are translated into clear customer promises and really relevant propositions. In this way, Growthplan creates a focus on promising client segments and the foundation is laid for structure and growth.
Growth plan: the agile marketing strategy based on lean startup principles
Growth plan stands for:
Fast and effective
A truly quick-working strategy based on proven methods
Facts over feeling
Fact-based insights are the fundament
Make choices more logical
Making strategic choices easier with a clear brand compass
Growth through authenticity
Focus on the most promising segments with their own identity and distinctive proposition
Clear positioning with Growthplan
Sharp brand positioning based on the needs of customers; living up to that with clear customer promises and a value proposition. These are the most important foundations of growth and are therefore the goal of Growthplan. The basis of Growthplan is to define the correct positioning of your company. The positioning is defined by starting with the drafting of a brand canvas, using the Golden Circle model of Simon Sinek as inspiration. After the brand construct is clear, it becomes possible to define the best customer segments and design criteria with the aid of well-known models and canvases, after which value propositions are designed with the help of ideation and prototyping. Every step is validated by the target group on the basis of lean startup principles, after which you are ready for growth!
Het Growthplan® framework
1
Brand canvas design
2
Identify opportunities
3
Ideation
4
Prototyping
5
Agile development
You build the Growthplan framework from step 1 to 5, but there is always room for new insights. In other words: you can always fine-tune your previous steps, even if you are already working on a next step. In fact, your plan will become more powerful!
Het Growthplan® framework
1
Brand canvas design
2
Identify opportunities
3
Ideation
4
Prototyping
5
Agile development
You build the Growthplan framework from step 1 to 5, but there is always room for new insights. In other words: you can always fine-tune your previous steps, even if you are already working on a next step. In fact, your plan will become more powerful!
Logical steps towards focus and growth
Growthplan is based on the Definition, Creation and Validation principles, similar to the Lean Startup and Growth Hacking methods. As a result, no time is lost on research and theory, but concepts and assumptions are tested directly at customers. The power lies in making smart choices, for which a number of powerful templates are used. By following the steps of the Growth Plan, a tested strategy is designed with which rapid growth can be realized.
Our story
We believe that proposition design in corporate organisations can be done quicker and better by using startup techniques. With our Growthplan Framework we combine the best practises from methods such as lean startup, design thinking and value proposition design into one pragmatic and effective approach.
Contact
Buro de Vakmannen
Witte de Withstraat 142
1057 ZJ Amsterdam
